Our Mexican Culture

Our culture is the cornerstone of Casa Modelo. In 1925, Modelo started brewing beer for the hard-working people of Mexico and continues to do so in the United States. From traditional customs to modern celebrations, we've been holding true to our roots and brewing beer for those who believe in better.


Dia de los Muertos

In honor of Dia de los Muertos, Celebra la Vida with Modelo. Celebrate life and explore the beautiful sights and sounds from the Day of the Dead.

What is a Michelada?

michelada collage
michelada collage
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The michelada’s flavor reflects the true origin of its name, mi chela helada, or "my cold beer." It’s a fun, flexible drink that starts with authentic Mexican beer mixed with salt, lime, ice, and a mixer of your choice. Heat things up with your favorite spices, add any garnish you can imagine and enjoy