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Holidays with Modelo

Timeless traditions, delicious recipes, and more – enjoy the holiday season with Modelo.

Mexican Holiday Festivals

Holidays with Modelo
Holidays with Modelo
Holidays with Modelo
 Holidays with Modelo

Beginning on December 16th and ending on December 24th, families celebrate a nine-day festival. This annual Mexican tradition marks the time of year when friends and family come together to eat, drink and, most importantly, celebrate. Parties during this festive time are filled with cheerful socializing, traditional dishes and drinks, and, of course, piñatas. These holiday piñatas are usually designed in the shape of a seven-point star and can be filled with anything (usually candy). On Christmas Eve, the festivities come to an end with colorfully decorated floats, traditional dancing, and often elaborate firework displays. So celebrate with family and friends and raise a glass to a holiday steeped in tradition. 

Mexican Holiday Flavor
With Chef Rick Bayless

“The holidays just wouldn’t be the same without Modelo Negra” -Chef Rick Bayless

See why Chef Bayless loves pairing Modelo Negra with his favorite Christmas recipes and holiday dishes in this video.

The Twelve Grapes of Luck

The Twelve Grapes of Luck
The Twelve Grapes of Luck

With each bell strike at midnight on December 31st, one grape is eaten for good luck; twelve grapes for twelve lucky months ahead.Las Doce Uvas de la Suerte (The Twelve Grapes of Luck) are meant to bring good fortune to the coming year. The tradition originated in Spain, as a result of a grape surplus, but its allure never faded, and it’s celebrated in many parts of the world today. This tradition is rooted in the past yet faces toward the future, just like our classic 90-year-old Mexican beer. Luck is timeless, luck is earned — and so is Modelo Especial. Cheers to making your own luck in 2017. Feliz Año Nuevo!

Holiday Recipes


The holidays always mean three things: family, friends, and food. Enjoy these authentic comida para las fiestas (food for the holidays), beer cocktails, and other holiday recipes.

Rosca de Reyes

El Día de Los Reyes
El Día de Los Reyes
El Día de Los Reyes

In Mexico, Rosca de Reyes (King’s Bread) is a pastry eaten every Día de Los Reyes (Three Kings Day) during the holiday season. The sweet, round bread is often made with ingredients like figs, cherries or candied fruits. But the one ingredient that makes this bread so unique? The prize inside. Traditionally, many people bake a small figurine in their bread. Guests then randomly take a share of the bread, and whoever finds the figurine must host a party with tamales, atole (a hot corn and masa-based beverage), and an assortment of dishes and drinks on the following February 2nd. Far more than a quaint tradition, this holiday is a time to appreciate what we’ve done and celebrate what we have.