Underestimated. Overlooked. Overcoming insurmountable obstacles. Modelo and UFC have proved that anything is possible with a fighting spirit.
In the combat sports world, breaking points aren’t reached, they’re pursued. A lifetime of training and sacrifice boils down to a brief moment of fearlessness. Endless training sessions. A constant state of focus and determination. Standing strong when there is nothing left except the will to keep fighting.
Just as a true fighter never quits, Modelo continues to fight for better beer. There is no ceiling. There is no end. It’s just a continuation of improvement. Modelo and UFC are proud to announce this partnership and celebrate the fighting spirit that unites us all.