Modelo® Brings the "Sabor" with Launch of First High-ABV Offering: Modelo Chelada Suprema
The brand taps into Gen Z's nostalgia for authentic connection with a new high-ABV Modelo Chelada designed to bring bold flavors that set the tone for a night out. Key News: Modelo launches its first high-ABV offering at 8% ABV nationwide. Modelo Chelada Suprema is tapping into the drinking occasions before a night out by bringing bolder, higher-proof experiences to the Modelo Chelada portfolio. CHICAGO, April 29, 2026 (GLOBE NEWSWIRE) -- Modelo®, the No. 1 beer in the U.S. by dollar sales1, is unveiling its first high-ABV offering: Modelo Chelada... Leer más...
Modelo® Brings the “Best Seat in the House” to Fútbol Fans Everywhere
The Cerveza for Fútbol celebrates the everyday spaces where fandom lives with new creative, talent partnerships, limited-edition gear, retail sweepstakes and its biggest fútbol media investment to date Key News: Modelo launches its new “Best Seat in the House” commercials, celebrating the most passionate fútbol fans who know the best seat isn’t always in the stadium, but wherever your people, fútbol and Modelo come together. Modelo will have a significant media presence with its largest media spend in the sport to date. Modelo brings its Fighting Spirit to life with five... Leer más...
Modelo Continues to Expand Sports Presence Through Largest Investment in College Basketball
Building on the brand’s success in college football, Modelo grows its hoops presence with increased media support and new retail promotions, team partners and fan experiences March 11, 2026 09:02 ET  | Source: Modelo Key News: Modelo announces its largest investment in college basketball with increased media support and consumer activations nationwide. The brand releases a limited-edition collection of merchandise with SLAM and gives fans the chance to win co-branded and school-specific gear as part of a national retail sweepstakes*. Modelo will have a significant broadcast presence across the tournament with new equity television commercials... Leer más...
UPDATE - Big Flavor, Zero Compromise: Modelo® Debuts First-Ever Non-Alcoholic Option
Modelo launches new Chelada® Limón y Sal Non-Alcoholic – bold and zesty flavor meets moderation just in time for Dry (and Damp) January January 07, 2026 12:41 ET  | Source: Modelo CHICAGO, Jan. 07, 2026 (GLOBE NEWSWIRE) -- Modelo®, the No. 1 beer brand in the U.S. by sales1, is expanding its portfolio with its first non-alcoholic offering: Modelo Chelada® Limón y Sal Non-Alcoholic. Launching in leading Modelo markets nationwide, the bold innovation delivers the authentic, vibrant flavor fans expect from Modelo Chelada – now in a non-alcoholic format that taps two powerful... Leer más...
Modelo® Unveils Limited-Edition Modelo® Noche Especial, a Holiday Beer Celebrating the Spirit of Noche Buena
The #1 beer in the U.S. by dollar sales embraces a beloved Mexican tradition with a rich, caramel malt-flavored amber lager made for connection and celebration. November 04, 2025 09:00 ET  | Source: Modelo CHICAGO, Nov. 04, 2025 (GLOBE NEWSWIRE) -- Modelo®, the beer that has long celebrated Hispanic culture and its Mexican roots, is proud to unveil Modelo® Noche Especial, a limited-edition amber lager inspired by the cherished holiday of Noche Buena, a late-December celebration embraced by millions across the U.S. Hispanic community. Celebrated on December 24, Noche Buena is a... Leer más...
Modelo® Celebrates 100 Years by Thanking Those Who Helped Build the Brand Legacy
This Hispanic Heritage Month, Modelo focuses on honoring the fans, communities and cultures that shaped its success through creative tributes and strategic advertising September 16, 2025 09:00 ET  | Source: Modelo CHICAGO, Sept. 16, 2025 (GLOBE NEWSWIRE) -- For 100 years, Modelo has been more than a beer—it's been part of the fabric of Hispanic culture, shared at kitchen tables, neighborhood bars and family celebrations by those who recognize the Mark of a Fighter within themselves. The brand’s commitment to authenticity and the heritage it shares with its core fans has fueled... Leer más...
The Recruiter is Back: Modelo Launches Largest-Ever Push to Reward Full Time College Football Fans
The Official Beer Sponsor of the College Football Playoff evolves its highly successful Full-Time Fans campaign through increased media investments and new fan experiences.August 27, 2025 09:00 ET  | Source: Modelo   CHICAGO, Aug. 27, 2025 (GLOBE NEWSWIRE) -- College football is back, and Modelo, the Official Beer Sponsor of the College Football Playoff, is making its biggest play yet for the sport’s most dedicated fans. Today, the brand announced its largest-ever fan engagement and activation plan for the 2025-26 season, developed in collaboration with Disney Advertising and powered by a 20% year-over-year... Leer más...