Modelo College Football Playoff 2025 Sweepstakes Official Rules

MODELO COLLEGE FOOTBALL PLAYOFF 2025 SWEEPSTAKES
OFFICIAL RULES


NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES.
A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.

Do not enter this Sweepstakes if you are not located in the 50 United States or the District of Columbia, at the time of entry.

1. PROMOTION PERIOD: The Modelo College Football Playoff 2025 Sweepstakes (the “Sweepstakes”) begins at 10:00 AM Eastern Time (“ET”) on August 15, 2025 and ends at 11:59 PM ET on January 20, 2026 (the “Promotion Period”). The Promotion Period consists of five (5) separate entry periods (each an “Entry Period”). See chart in Rule #4 for details.

2. ELIGIBILITY: The Sweepstakes is open only to legal residents of the fifty (50) United States and the District of Columbia, who are 21 years of age or older as of date of entry. Employees of Crown Imports LLC (“Sponsor”), Don Jagoda Associates, Inc. (“Administrator”), ESPN, Inc., their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies (collectively, “Released Parties”), any person affiliated with the alcoholic beverage industry, including but not limited to retailers of alcohol products, and their immediate and extended family members (including but not limited to spouses, domestic partners, parents, children, and siblings) and household members of each (whether related or not) are not eligible to participate or win. Void where prohibited by law. All federal, state and local laws and regulations apply. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

3. HOW TO ENTER:

• VIA TEXT MESSAGING: During the Promotion Period, look for special Sweepstakes displays at participating Modelo retailers, with a Quick Response (“QR”) code. Scan the QR code with your 2-way text messaging-capable device (“Device”) to open your Device’s text messaging application, then text the keyword COMMITMENT to short-code 20102. You can also text the keyword COMMITMENT to short-code 20102 without using the QR code on display. After your message with the keyword is received, you will receive a reply message requesting your date of birth (MMDDYYYY). After you reply with an eligible date of birth, you will receive one (1) entry into the Sweepstakes (“Text Entry” or “Entry”). NOTE: Team-specific Prizes are only available to be won via Website Entry. Text Entries must be received by 11:59 PM ET on the Text Entry Deadline indicated in the first chart below in Rule #4 to be entered into that random drawing and any subsequent random drawing(s) listed in the first chart below, only. Text Entries must be received by 11:59 PM ET on 1/20/26 to be entered in the last Entry Period’s drawing indicated in the first chart below, only. Limit one (1) Text Entry per originating phone number per day throughout the Promotion Period. Sponsor cannot guarantee this Sweepstakes will be available via all wireless service providers. Text messaging is available on participating wireless service providers only, whose instructions may vary. Message and data rates may apply. Your wireless service provider may charge you for each text message you send and receive, including any error messages. Check with your wireless service provider on these and any other applicable charges. If you wish to opt out of receiving reply text messages, text STOP to 20102. Text HELP to 20102 for support. By texting the keyword COMMITMENT to 20102, you agree that you are providing Sponsor and Administrator express, written consent for you to send and receive up to ten (10) text messages (excluding error messages) relating to each Sweepstakes Entry. Consent is not a condition of any purchase. 
  
  
• VIA WEBSITE: During the Promotion Period, visit ModeloUSA.com (“Website”) and follow the instructions to have your email address validated. Then, once your email address has been successfully validated, complete and submit the online Entry form (“Website Entry” or “Entry”), including following the instructions to select which Team-specific prize drawing you wish to enter, if applicable. Website Entries must be received by the Website Entry Deadline indicated in the first chart below in Rule #4 to be entered into that random drawing and any subsequent random drawing(s) listed in the first chart below. Website Entries must be received by 11:59 PM ET on 1/20/26 to be entered into the last Entry Period’s drawing listed in the first chart below. Website Entries must be received by 11:59 PM ET on the Team-Specific Prize Entry Deadline indicated in the second chart below to be entered into that Team-Specific random drawing and any subsequent random drawing(s) listed in the second chart below. Website Entries must be received by 11:59 PM ET on 1/20/26 to be entered into the last Team-Specific random drawing listed in the second chart below. Limit one (1) Website Entry per person/email address per day. Multiple entrants are not permitted to share the same email address to submit an Entry.
  
  
• VIA FACEBOOK OR INSTAGRAM: During the Promotion Period, if you receive a sponsored Sweepstakes ad on Facebook or Instagram, follow the instructions to complete and submit the entry form in the ad (“Facebook/Instagram Entry” or “Entry”), to be entered into the Sweepstakes. NOTE: Team-specific Prizes are only available to be won via Website Entry. Facebook/Instagram Entries must be received by 11:59 PM ET on the Facebook/Instagram Entry Deadline indicated in the first chart below in Rule #4 to be entered into that random drawing and any subsequent random drawing(s) listed in the first chart below, only. Facebook/Instagram Entries must be received by 11:59 PM ET on 1/20/26 to be entered in the last Entry Period’s drawing indicated in the first chart below, only. Limit one (1) Facebook/Instagram Entry per person/email per day. You must have a Facebook account to enter via Facebook. If you do not have a Facebook account, visit www.facebook.com to create a free account. Facebook Entries must comply with Facebook’s Terms and Policies (www.facebook.com/policies). You must have an Instagram account to enter via Instagram. If you do not have an Instagram account, visit www.Instagram.com to create a free account. Instagram Entries must comply with Instagram Terms of Use (instagram.com/about/legal/terms/). Both Facebook and Instagram accounts can also be opened for free by downloading the applications from the Apple store or Google Play on your mobile device.
  
  
• VIA MAIL: On a plain piece of 3” x 5” paper, hand print your full name, street address, city, state, zip, date of birth (MM/DD/YYYY), daytime telephone number and valid email address (collectively “Mailed Entry” or “Entry”). You must also include your signature on your Entry to certify that you are 21 years of age or older. Mail your Entry in a hand-addressed envelope via first-class mail to: Modelo College Football Playoff 2025 Sweepstakes Entries, P.O. Box 7659, Melville, NY 11775-7659, to receive one (1) Entry into the Sweepstakes. NOTE: Team-specific prizes are only available to be won via Website Entry. Mailed Entries must be postmarked by the Mailed Entry Postmark Date in the first chart below in Rule #4, and received by the Mailed Entry Deadline indicated,  to be entered into that random drawing and any subsequent random drawing(s) listed in the first chart below, only. Mailed Entries must be postmarked by 11:59 PM ET on January 20, 2026 and received January 26, 2026 by to be entered in the last Entry Period’s drawing indicated in the first chart below, only. Limit one (1) Mailed Entry per mailing envelope. No mechanically reproduced Mailed Entries permitted. 

4.  RANDOM DRAWINGS: A separate random drawing will be conducted on or about each Random Drawing date indicated in the charts below, to select the number of winners indicated for each Entry Period (as selected on Entry), from among all eligible Entries received by the Entry Deadline indicated for each Entry Period’s prize drawing(s). Random drawings will be conducted by Administrator, an independent judging organization whose decisions are final on all matters relating to the Sweepstakes. The odds of winning will depend on the total number of eligible Entries received for each prize drawing.

*Team-specific prizes are only available to be won via Website Entry. All trip prizes referenced above will be referred to herein as “a Trip Prize” or “Trip Prizes”). All Prize Bundles will be referred to herein as “Bundle Prize” or “Bundle Prizes”. Collectively, all prizes will be referred to as “prize” or “prizes”. Apparel in Bundle Prizes will be size Large only.

5. TRIP DETAILS/RESTRICTIONS/REQUIREMENTS: Each Trip Prize is a three (3)-day/two (2) night trip for winner and one (1) travel companion to the game specified (“Event”) on Sponsor-specified dates. Trips includes round-trip economy air transportation for winner and travel companion from major airport nearest winner’s home (as determined by Sponsor/Administrator in their sole discretion) to the destination city, two (2) nights’ hotel accommodations (one room, double occupancy), admission tickets for winner and travel companion to the applicable Event, ground transportation from/to airport/hotel in destination city, $1,000 spending money (awarded in the form of a check for each winner) and a $200 Homefield gift card for winner. The “National” Trip Prizes also include two (2) of each of the following Modelo-branded Homefield items: pullover, hooded sweatshirt and hat. The following schools’ Team-Specific Trip Prizes also include pre-game field passes for winner and their travel companion: Ohio State University**, University of Arkansas, University of Arizona, University of Colorado**, University of Florida**, University of Georgia**, University of Kentucky**, University of Miami**, University of Michigan**, University of North Carolina**, and University of Southern California**. **There is no retail value associated with pre-game field passes for these schools. The Team -Specific Trip Prizes for University of Colorado and University of Southern California Team, also include passes for winner and their travel companion to a tailgate area before the game, which have no retail value. The following schools’ Team-Specific Trip Prizes also include two (2) team-specific football jerseys customized with winner’s name and choice of number (limited sizes available): University of Florida, University of Georgia, University of Miami, and University of North Carolina. Actual retail value of each Trip Prize may vary. Sponsor is not responsible for, and winners will not receive any difference between, the actual value and ARV of their applicable Trip Prize. Seat locations at applicable Events shall be determined in the sole discretion of Sponsor. If a Trip Prize winner lives within a 250-mile radius of the destination city, winner will receive a $250 travel stipend in lieu of air transportation and no additional compensation for travel will be provided. Each Trip Prize winner’s travel companion must be 21 years or older at time of travel and must execute and return a liability/publicity release prior to travel. Trip Prize winners and their travel companions are solely responsible for all other expenses not specifically set forth herein, including but not limited to meals, surcharges, service charges, personal charges, taxes, travel and other insurance, additional transportation, gratuities, souvenirs, upgraded room accommodations and other incidentals and items of a personal nature. Sponsor is not responsible for lost, mutilated or stolen travel and/or Event documents. Each Trip Prize winner must travel on the same itinerary as their travel companion and must agree to depart and return on dates specified by Sponsor surrounding their Event, which are subject to change, or Trip Prize will be forfeited with no compensation from Sponsor. If a Trip Prize winner is unable to travel on dates specified, prize will be forfeited and an alternate Trip Prize winner may be selected in a random drawing from among all remaining eligible Entries received for that drawing, time permitting. Travel is subject to availability and certain blackout dates may apply. Trip Prizes are subject to additional restrictions. All travelers must have valid travel documents prior to departure (i.e., REAL ID-compliant driver’s license, REAL ID-compliant non-driver ID, passport or other TSA-approved ID; visit www.tsa.gov for a list of TSA-approved IDs). Trip Prize winners and their travel companions must follow any applicable COVID or other protocols that may be in place at time of travel. Sponsor is not responsible for postponement, cancellation or change of venue of any Sweepstakes-related Events. In the event that admission tickets are unavailable or the Event is cancelled or postponed, the Event takes place without spectators, or the Event has a change in venue for any reason, Sponsor will award a prize of equal value. In the event a Trip Prize winner or their travel companion engage in behavior that (as determined by Sponsor in Sponsor’s sole discretion) is inappropriate or threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person, Sponsor reserves the right to terminate the trip early and/or eject them from the Event, in whole or in part, and send the winner and their travel companion home with no further compensation to the winner. No alcohol is included with any prize. In the event a Trip Prize winner or their travel companion consume alcoholic beverages (none will be provided by Sponsor) while participating in any Sweepstakes-related activities, they do so at their own discretion and agree to hold the Released Parties harmless from any subsequent damages or third-party claims arising out of or related to such consumption. Trip Prizes consist of only the items specifically listed as part of the applicable prize in these Official Rules and prize details not specified herein shall be determined solely by Sponsor.

6. WINNER NOTIFICATION/PRIZE AWARDING: If a potential winner entered via Text Entry, they will be notified via the phone number used to enter. Once a potential Trip Prize winner has been contacted, they will be required to complete and return via email, an Affidavit of Eligibility/Declaration of Eligibility, Release of Liability and, if legally permissible, a Publicity Release within three (3) days of Administrator’s attempted delivery. Once a potential Bundle Prize winner who entered via Text Entry has been contacted, they will be required to provide additional information back to Administrator, including email address, for verification of eligibility and mailing address for prize fulfillment. If a potential winner entered via Text Entry and fails to respond after two (2) phone call attempts, their prize may be forfeited and an alternate winner may be selected in a random drawing from among all remaining eligible Entries received for that drawing, time permitting. Potential Trip Prize winners who entered via Website, Facebook/Instagram ad or mail, will be notified by phone and/or email and will be required to complete and return via email/email link, an Affidavit of Eligibility/Declaration of Eligibility, a Release of Liability and, if legally permissible, a Publicity Release within three (3) days of Administrator’s attempted delivery of same. Bundle Prize winners’ prizes who entered via Website, Facebook/Instagram ad or mail will be shipped to the address indicated on their winning Entry. Return of any prize/prize notification as undeliverable, or declining a prize for any reason, will result in disqualification without further notice and an alternate winner may be selected in a random drawing from among all remaining eligible Entries received for that drawing, time permitting.

7. GENERAL CONDITIONS, RELEASE AND LIMITATION OF LIABILITY: Gift card terms and conditions apply. Limit one (1) prize per person/household. Prizes consist of only the items specifically listed as part of the prize in these Official Rules. No alcohol is awarded with prizes. Actual retail value of prizes may vary. The ARV of any prize listed is subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules, and the date the prize is awarded. Sponsor is not responsible for, and winner will not receive any difference between, the actual value and ARV of any prize. Prizes are awarded “as is” with no warranty or guarantee, either expressed or implied by Sponsor. Trip Prize winners are responsible for any and all applicable federal, state and local taxes, and will receive an IRS Form 1099 from Administrator for the actual value of their Trip Prize. Failure to complete travel, attend Event or use hotel accommodations does not relieve Trip Prize winners of their tax obligations associated with acceptance of that Trip Prize. Trip Prize winners must accept the complete prize in full and fulfill any obligations related to the prize or the complete prize will be forfeited and an alternate winner selected, time permitting. No transfer, assignment, substitution or cash equivalent for any prize will be permitted, except at the sole discretion of the Sponsor due to prize unavailability for any reason. In such circumstance, an alternate prize of equal value will be awarded and Sponsor’s obligation to the winner will be fulfilled, and no other additional compensation will be provided. Resale of prizes is prohibited. In no event will more than the stated number of prizes be awarded. If an entrant submits more than the stated number of Entries permitted, and/or if the Sponsor or Administrator suspects that an entrant attempted to obtain additional Entries by using multiple or different email addresses, registrations, identities or any other method, Sponsor and Administrator will void that entrant’s Entries and that entrant may be disqualified. Entries generated by script, macro or other automated means and Entries by any means which subvert the entry process are void. Entries will not be acknowledged or returned. The Released Parties are not responsible for lost, late, incomplete, misdirected, postage-due, invalid or unintelligible Entries, which will be disqualified. Any use of artificial intelligence (AI), robotic, repetitive, automatic, programmed or similar entry methods or agents (including, but not limited to, sweepstakes entry services to create fraudulent phone numbers and/or identities) will void all Entries by that entrant. Normal internet access and data charges imposed by your internet/wireless phone service provider may apply. See your internet/wireless provider for pricing plan details. In the event of a dispute as to any Website, Facebook or Instagram Entry, the authorized account holder of the email address used to enter (or associated with entrant’s Facebook/Meta or Instagram account) will be deemed the entrant. The “authorized account holder of the email address” is the natural person assigned an email address by an Internet access provider, online service provider or other organization, (e.g., business, educational institution, etc.) responsible for assigning email addresses for the domain associated with the submitted address. In the event of a dispute as to any Text Entry, the authorized account holder of the Device used to enter (and associated with that phone number) will be deemed to be the entrant. The “authorized account holder of a Device” is the natural person in whose name the Device has been issued and the services are billed. If a potential winner entered via Text Entry, they may be required to show proof of being the authorized account holder associated with the Entry. The Released Parties assume no responsibility or liability for damages, losses or injury resulting from acceptance, use or misuse of any prize. In exchange for the right to participate in the Sweepstakes, entrants/winners/Trip winners’ travel companions agree to release, discharge and hold harmless Released Parties, Facebook/Meta and Instagram, from and against any and all liability (including, but not limited to, damages caused or claimed to be caused, losses, or injury) arising out of participation and/or acceptance/use or misuse of the prize, and agree to be bound by these Official Rules and Administrator’s or Sponsor’s decisions, which are final. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. The Released Parties are not responsible for any typographical or other error in the printing of the Sweepstakes material, administration of the Sweepstakes or in the announcement of the prizes. NOTICE: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. The Released Parties are not responsible for faulty, incorrect, undeliverable or mistranscribed phone/email transmissions, incorrect announcements of any kind, technical hardware or software failures of any kind including any injury or damage to any person's computer, phone or Device related to or resulting from participating in or experiencing any materials in connection with the Sweepstakes, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer or device transmission that may limit a user's ability to participate in the Sweepstakes. The Released Parties assume no responsibility for undeliverable emails, including but not limited to those resulting from any form of active or passive email filtering by a user's Internet service provider and/or email client or for insufficient space in user's email account to receive email. All entrants understand and agree that all rights under Section 1542 of the Civil Code of California (“Section 1542”) and any similar law of any state, territory, or country that may be applicable with respect to the foregoing release are hereby expressly and forever waived. All participating entrants acknowledge that Section 1542 provides that: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH, IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED PARTY.” The releases hereunder are intended to apply to all claims not known or suspected to exist with the intent of waiving the effect of laws requiring the intent to release future unknown claims. Sponsor reserves the right to cancel or modify the Sweepstakes if fraud, misconduct or technical failures threaten the integrity of the Sweepstakes; or if a computer virus, bug, or other technical problem corrupts the administration or security of the Sweepstakes as determined by Sponsor and Administrator, in their sole discretion. In the event of termination, a notice will be posted online and the drawings will be conducted from among all eligible Entries received for each applicable drawing, prior to termination. Any damage made to the Website by an entrant will be the responsibility of the entrant and/or the authorized email account holder of the email address submitted at the time of Entry. Sponsor reserves the right to prohibit the participation of an individual if fraud or tampering is suspected or if the individual fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules. This Sweepstakes may be advertised in different creative presentations.

8. PUBLICITY: Acceptance of a prize constitutes permission for the Sponsor and its agencies to use winner’s name and/or likeness and Entry for purposes of advertising and trade without further compensation, including a winners list, unless prohibited by law.

9. DISPUTES: THIS SWEEPSTAKES IS GOVERNED BY THE LAWS OF THE UNITED STATES AND THE STATE OF NEW YORK, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Sweepstakes and/or accepting an awarded prize, each entrant agrees that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Sweepstakes shall be resolved individually, without resort to any form of class action, exclusively before any federal courts in the Western District of New York or, if such courts do not have subject matter jurisdiction, state courts in Monroe County, New York. Further, in any such dispute, under no circumstances will entrant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorneys’ fees, other than entrant’s actual out-of-pocket expenses (i.e., evidenced costs associated with entering this Sweepstakes), and entrant further waives all rights to have damages multiplied or increased.

10. PRIVACY: Any personal information that an entrant provides in connection with the Sweepstakes shall be used by Sponsor and Administrator to administer this Sweepstakes, contact entrants, and for the other purposes set forth in the Sponsor’s privacy policy located at https://www.modelousa.com/pages/privacy. By entering this Sweepstakes, you agree to and accept that privacy policy. If entrant authorizes, by opting in, Sponsor may provide entrant with information relating to products, services and promotions of Sponsor and affiliates of Sponsor.

11. WINNERS LIST: To receive a winners list by email, send an email to  CrownImportsWinners@donjagoda.com with “WINNERS #2949-88” in the subject line. Requests must be received by January 31, 2026. Winners List will be sent after all prizes have been awarded.

12. SPONSOR: Crown Imports LLC, 131 South Dearborn Street, Chicago, IL 60603.

13. ADMINISTRATOR: Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.

Drink Responsibly. Modelo Especial® and Modelo Negra® Beers. Imported by Crown Imports, Chicago, IL

This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Facebook/Meta or Instagram. You understand that if you enter via Facebook/Meta or Instagram, you are providing your information to the Sponsor and not to Facebook/Meta or Instagram.

This Sweepstakes is in no way sponsored or administered by CFP Events, Inc., CFP Administration, LLC, or the College Football Playoff Foundation, Inc.

ESPN, Inc. is not a sponsor of the Sweepstakes, and is in no way responsible for the administration of the Sweepstakes, the verification of the winners or the fulfillment of prizing. All inquiries regarding the Sweepstakes should be directed to Sponsor.