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Día de los Muertos

¡Celebra la Vida!

Día de los Muertos is not a time to mourn, it’s a time to celebrate life. Celebra la Vida with Casa Modelo.

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A celebration of life and death, Día de los Muertos is a time to embrace life and cherish the memories of those who have passed. While the name is deceivingly somber, Día de los Muertos is a celebration of its departed souls. From October 31st through November 2nd, we celebrate with food, drinks, parties, and activities the spirits enjoyed in life. This tradition, like our beer, comes from our ancestors and our Mexican culture. While the holiday dates back nearly 4000 years, each year still serves as a reminder to live a life worth celebrating

What is Día de los Muertos?

How much do you really know about Day of the Dead? Explore Día de los Muertos with Casa Modelo and discover the meaning behind this incredible celebration. From October 31st to November 2nd, Celebra la Vida in honor of Día de los Muertos.

5 Things Every Ofrenda Needs

Ofrendas are an essential part of Día de los Muertos celebrations. These lively, elaborate altars pay homage to loved ones we’ve lost. Check out the top 5 things you should have in your ofrenda.

Celebra la Vida with Calaveras

Calaveras (skulls) are some of the most popular offerings for Day of the Dead altars. Calavera makeup is a widespread tradition that brings the skulls unique, expressive designs to life. The art form embraces all elements of existence and remind us that death should not be feared, but celebrated as part of life’s journey.

Celebrate With Us

Ofrenda
Ofrenda
Ofrenda

Celebra la Vida with us on November 2nd. We’re creating a community ofrenda on Olvera Street – the birthplace of Mexican culture in Downtown Los Angeles – and we’re inviting our fans to contribute. Tell us who you would pay tribute to and we’ll add them to our ofrenda.