ROOTED IN TRADITION. MADE FOR THE FIGHT.

The heart of Modelo are the people, the experiences, and the flavors of Mexican culture. Come, celebrate with us.

CERVEZA

Brewed to the Modelo Standard

Brewed to the Modelo Standard

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Especial

Especial

The model of what cerveza should be, Modelo Especial is a rich, full-flavored Pilsner-style lager with crisp, refreshing taste.

Especial
Oro

Oro

Modelo Oro is a light cerveza that delivers an exceptionally smooth, crisp finish like only the Gold Standard of Light Beer can.

Oro
Negra

Negra

Modelo Negra is made using a longer brewing process to deliver an easy-to-drink dark lager with a rich flavor and a smooth finish.

Negra
CHELADAS

Uniquely refreshing taste

Uniquely refreshing taste

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Find Your Flavor

Answer a few quick questions to find your perfect flavor

QUESTION 1/4

What's your music vibe?

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What's your favorite food?

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How would your friends describe you?

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The weekend is to unwind, so you:

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AGUAS FRESCAS

Classic, with a twist

Classic, with a twist

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Piña

Piña

Flavors of pineapple
Pepino y Limon

Pepino y Limon

Flavors of cucumber lime
Flor de Jamaica

Flor de Jamaica

Flavors of hibiscus
Modelo x Carhartt

Modelo x Carhartt

LIMITED EDITION

Quality workwear from Carhartt perfect for those with a fighting spirit. Shop the
collection of high quality jackets, sweaters and coolers today.

SHOP THE COLLECTION
SHOP THE COLLECTION
Carhartt 1/4-Zip

Carhartt 1/4-Zip

Carhartt Backpack Cooler

Carhartt Backpack Cooler

Carhartt Hoodie

Carhartt Hoodie

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Modelo Experiences

Owning the Streets

Owning the Streets

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Ask the fans with a Modelo

For true fans, it's not just soccer; it's fútbol—a shared passion deeply woven into Mexican heritage that unites us all. For us, every thrilling moment on the pitch deserves to be toasted with a cold Modelo. The cerveza enhances the joy and camaraderie of each match, making celebrations more vibrant.

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Win* the Ultimate Modelo Fútbol Watch Party

Win* the Ultimate Modelo Fútbol Watch Party

Score the ultimate goal with a watch party bundle, exclusive merch, and gear that celebrates the excitement of the beautiful game with La Cerveza del Fútbol!

*You could be randomly selected as a winner. NO PURCHASE NECESSARY: 50 U.S./DC, 21+. Starts 10:00 AM ET on 4/1/26 and ends 11:59 PM ET on 7/31/26. No alcohol awarded with prizes. Void where prohibited. For complete details, see Official Rules.

Win* Modelo Apparel Created with SLAM®

Win* Modelo Apparel Created with SLAM®

Full-Time Fans, college hoops are BACK! Join us this season to experience every buzzer-beater, unforgettable jaw-dropping upset and legendary win.

*You could be randomly selected as a winner. NO PURCHASE NECESSARY. Open only to legal residents of the 50 U.S. and D.C., 21 or older. Starts 10:00 AM ET on 1/14/26 and ends 11:59 PM ET on 4/8/26. The Modelo College Basketball 2026 Sweepstakes is sponsored by Crown Imports LLC. No alcohol awarded with prizes. Void where prohibited. For complete details, see Official Rules.

Win* Soccer Tickets & Modelo Gear

Win* Soccer Tickets & Modelo Gear

As La Cerveza del Fútbol, this year we’re rewarding you with the chance to win tickets and support your team with your unmatched passion, as well as Modelo-branded soccer gear* to show up in style.

*You could be randomly selected as a winner. Ticket prizes awarded as a $400 gift card; Modelo Gear prizes awarded as a $500 gift card. Gift cards are Sponsor-specified. NO PURCHASE NECESSARY: 50 U.S./DC, 21+. Starts 10:00 AM ET on 2/4/26 and ends 11:59 PM ET on 12/31/26. No alcohol awarded with prizes. Void where prohibited. For complete details, see Official Rules.