ROOTED IN TRADITION. MADE FOR THE FIGHT.

The heart of Modelo are the people, the experiences, and the flavors of Mexican culture. Come, celebrate with us.

CERVEZA

Brewed to the Modelo Standard

Brewed to the Modelo Standard

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Especial

Especial

The model of what cerveza should be, Modelo Especial is a rich, full-flavored Pilsner-style lager with crisp, refreshing taste.

Especial
Oro

Oro

Modelo Oro is a light cerveza that delivers an exceptionally smooth, crisp finish like only the Gold Standard of Light Beer can.

Oro
Negra

Negra

Modelo Negra is made using a longer brewing process to deliver an easy-to-drink dark lager with a rich flavor and a smooth finish.

Negra
CHELADAS

Uniquely refreshing taste

Uniquely refreshing taste

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Find Your Flavor

Answer a few quick questions to find your perfect flavor

QUESTION 1/4

What's your music vibe?

Select one answer from the options below

What's your favorite food?

Select one answer from the 4 options below

How would your friends describe you?

Select one answer from the 4 options below

The weekend is to unwind, so you:

Select one answer from the 4 options below
AGUAS FRESCAS

Classic, with a twist

Classic, with a twist

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Piña

Piña

Flavors of pineapple
Pepino y Limon

Pepino y Limon

Flavors of cucumber lime
Flor de Jamaica

Flor de Jamaica

Flavors of hibiscus
Aguas Frescas

Fresa

Flavors of Strawberry
Gear up for a summer of Fútbol with Modelo

Gear up for a summer of Fútbol with Modelo

LIMITED EDITION

Shop the Modelo Fútbol collection now and keep an eye out for additional drops throughout the summer. Join Modelo Fútbol Club for 20% off your first merch purchase.

SHOP THE COLLECTION
SHOP THE COLLECTION
Modelo x Kappa White Jersey

Modelo x Kappa White Jersey

Modelo x Kappa Blue Long-Sleeve Jersey

Modelo x Kappa Blue Long-Sleeve Jersey

Modelo x Kappa White Long-Sleeve Jersey

Modelo x Kappa White Long-Sleeve Jersey

Modelo x Kappa Jacket

Modelo x Kappa Jacket

Modelo x Kappa Pants

Modelo x Kappa Pants

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Modelo Experiences

Owning the Streets

Owning the Streets

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It’s Not Just Game Day. 
It’s Tradition.

Saturday college football is a 100+ year tradition—fans show up every week with the same rituals, the same crew, and the same loyalty. We’re bringing Modelo into the world of college football, respecting and rewarding fans and their passion to keep college football traditions alive. 


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Win* the Ultimate Modelo Fútbol Home Watch Party

Win* the Ultimate Modelo Fútbol Home Watch Party

Score the ultimate goal with a home watch party bundle, exclusive merch, and gear that celebrates the excitement of the beautiful game with La Cerveza del Fútbol!

*You could be randomly selected as a winner. NO PURCHASE NECESSARY: 50 U.S./DC, 21+. Starts 10:00 AM ET on 4/1/26 and ends 11:59 PM ET on 7/31/26. No alcohol awarded with prizes. Void where prohibited. For complete details, see Official Rules.

Bring the Sizzle to the Asada 

Bring the Sizzle to the Asada 

Fire up summer with the chance to win Blackstone® grilling gear to own every mouthwatering asada and celebrate the season of backyard grilling and cold cervezas. 

NO PURCHASE NECESSARY: 49 U.S./DC (excluding MD), 21+. Starts 10:00 AM ET on 5/6/26 and ends 11:59 PM ET on 8/15/26. No alcohol awarded with prizes. Void in MD and where prohibited. For complete details, see Official Rules.

 

WIN* A MODELO FAN PACK

WIN* A MODELO FAN PACK

College football fans, get ready! It’s time to rally with a chance to win a Fan Pack that may include Homefield merch, Sponsor-specified gift cards, and the ultimate prize: CFP NATIONAL CHAMPIONSHIP TICKETS!

*You could be randomly selected as a winner. NO PURCHASE NECESSARY. 50 US/DC, 21+. Void where prohibited. Ends 11:59 PM ET on 1/25/27. For complete details, see Official Rules.