Celebrating

Celebrating Our Mexican Culture

Our Mexican Culture

Our culture is the cornerstone of Casa Modelo. In 1925, Modelo started brewing beer for the hard-working people of Mexico and continues to do so in the United States. From traditional customs to modern celebrations, we've been holding true to our roots and brewing beer for those who believe in better.

Celebra la Vida with Modelo

This Día de los Muertos, turn to Modelo to honor the dead by celebrating life.
Join our Celebration

Celebrate Fiestas Patrias with Modelo

Hispanic Heritage Month kicks off with multiple countries’ celebrating their Independence with the holiday Fiestas Patrias. Join the party by discovering the different Fiestas Patrias traditions and toast to what gives your country its Fighting Spirit.
Explore the Traditions

Celebrate the Holidays with Modelo

Explore modern Latino traditions, craft a holiday cocktail, or create a Modelo-inspired meal. No matter how you celebrate, enjoy the holiday season with authentic Mexican beer.
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Modelo Presents Micheladas of Mexico

Take a flavor tour of authentic Mexico with four Michelada recipes based on these unique regions.
Explore Modelo Micheladas