La Cerveza Del Fútbol

While stadium seats are limited, the real passion of fútbol lives in the hearts and homes of fans everywhere. It lives in barrios, local pitches, and even family traditions. It’s the obsession handed down by generations of fans that came before, and Modelo is there for all those moments as the Cerveza del Fútbol. his community with a story of family, fútbol and Modelo.

To celebrate the true passion of fútbol fandom ahead of the tournament, Modelo is releasing a new extension of the La Cerveza del Fútbol, “Best Seat in the House,” airing throughout the summer to spotlight that true fandom lives before, during, and after the games, from every corner of the world—not just in the stadium seats.