It’s Not Just Game Day. 
It’s Tradition. 

Saturday college football is a 100+ year tradition—fans show up every week with the same rituals, the same crew, and the same loyalty. Fans keep game day alive - rearranging plans, gathering the crew, and showing up week after week. They carry the traditions and energy that make Saturdays bigger than just the game. We’re bringing Modelo into the world of college football, respecting and rewarding fans and their passion to keep college football traditions alive. 




Check out our new video series celebrating these epic college football traditions, and get game day ready with Modelo!