Modelo and SLAM® teamed up to create limited-edition merch made for life on and off the court.
Shop the Limited 
Collection Before 
It’s Sold Out

Shop the Limited 
Collection Before 
It’s Sold Out

Fans can shop exclusive designs crafted for comfort, movement, and style, from the court to the couch. With a blend of legendary basketball heritage from SLAM® and the unmistakable edge from Modelo, this drop brings together two icons of passion to wear all season long. Explore the full lineup of limited-edition apparel created for Full-Time Fans now.

Modelo x Slam Shorts

Modelo x Slam Shorts

Modelo x Slam Tee

Modelo x Slam Tee

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Modelo Experiences

More to Explore

More to Explore

Follow Modelo All Season

Follow Modelo All Season

This season, Modelo is turning up the heat on college hoops with rewards, stories, and ways to rep your school with pride.

WIN* MODELO APPAREL CREATED WITH SLAM®

WIN* MODELO APPAREL CREATED WITH SLAM®

Full-Time Fans, college hoops are BACK! Join us this season to experience every buzzer-beater, unforgettable jaw-dropping upset and legendary win.

*You could be randomly selected as a winner. NO PURCHASE NECESSARY. Open only to legal residents of the 50 U.S. and D.C., 21 or older. Starts 10:00 AM ET on 1/14/26 and ends 11:59 PM ET on 4/8/26. The Modelo College Basketball 2026 Sweepstakes is sponsored by Crown Imports LLC. No alcohol awarded with prizes. Void where prohibited. For complete details, see Official Rules.