This past season, Modelo turned up the heat on college hoops with rewards, stories, and ways to rep your school with pride—more to come next year.
Modelo Experiences

More to Explore

More to Explore

WIN* MODELO APPAREL CREATED WITH SLAM®

WIN* MODELO APPAREL CREATED WITH SLAM®

Full-Time Fans, college hoops are BACK! Join us this season to experience every buzzer-beater, unforgettable jaw-dropping upset and legendary win.

*You could be randomly selected as a winner. NO PURCHASE NECESSARY. Open only to legal residents of the 50 U.S. and D.C., 21 or older. Starts 10:00 AM ET on 1/14/26 and ends 11:59 PM ET on 4/8/26. The Modelo College Basketball 2026 Sweepstakes is sponsored by Crown Imports LLC. No alcohol awarded with prizes. Void where prohibited. For complete details, see Official Rules.

Shop the Limited collection before its sold out

Shop the Limited collection before its sold out

Modelo and SLAM® teamed up to create limited-edition merch made for life on and off the court.